Industry · Healthcare
Clinic websites built around the booking, not the brochure
Treatment pages that answer real patient questions, online booking that works, and local SEO that gets clinics into the map pack. From $1,800.
Bookings rarely fail at one point — they leak at five: the search, the profile, the page load, finding the booking option, and the form itself. In our experience the last one is the most common: forms that submit successfully but email nobody.
When a clinic tells us the website brings no patients, it is almost never one large problem. It is five small ones stacked on top of each other, each quietly removing a share of the people who were ready to book.
Patients also research differently to other customers. They arrive with a symptom or a treatment name, they want to know cost and recovery time before they call, and they are checking whether you seem trustworthy. Pages that answer those things properly convert far better than a page of stock photography.
What we fix
- 1One page listing twenty treatmentsEach treatment is a separate search with separate intent. A page per treatment, answering cost, duration and recovery, is how patients find you.
- 2The phone number is an imageNot tappable on a phone, not readable by search engines. It should be a link, visible on every screen without scrolling.
- 3The booking form emails nobodyThe single most common fault we find. The form appears to submit, the patient assumes you will call, and nothing arrives. We test end to end and send a copy to a second address.
- 4No pricing anywherePatients want a range before they call. Publishing one filters out the wrong enquiries and increases the right ones.
- 5Wrong Google category"Doctor" instead of "Dental clinic" makes you invisible for the searches that matter, however good the site is.
- 6Slow on mobile dataPatients search on phones, often in discomfort. A five-second load is a lost booking.
Not sure whether you need a rebuild? Roughly half the sites we look at need speed work, a working form and a corrected Google profile rather than a new site. The free consultation will tell you which you are, even when the honest answer costs us the bigger job.
Common questions
How much does a clinic website cost?
A clinic site with treatment pages and a working booking flow starts at $1,800 and takes four to six weeks. Multi-practitioner clinics with online scheduling typically start around $3,500.
What should a dental website include?
A page per treatment covering cost, duration and recovery; a tappable phone number on every screen; a booking form tested end to end; clear pricing ranges; and a complete, correctly categorised Google Business Profile.
How do clinics get into the Google map pack?
Correct primary category, complete profile, accurate opening hours, and a steady flow of recent patient reviews. Proximity to the searcher also matters and cannot be changed, which is why district-level terms are more winnable than city-wide ones.
See live sites we have built →
Book a free consultation.
A 30-minute call where we open your site together and go through what is costing you enquiries. No charge, no obligation.